We’ve created a comprehensive guide to help guide destination marketing and management organisations to support their tourism sector and local communities in the coming years.
Earlier this week, European Cities Marketing, the network of 125 European DMMOs improving the competitiveness and performance of leading cities of Europe, published “The DMMO Covid-19 Continuity Checklist – An ECM Guide for Sustainable Recovery.” When creating this vital resource, our Strategy and Research team looked beyond travel and tourism to understand some of the broader impacts that Covid-19 is likely to have on place management and marketing.
Dividing the recommendations into three consecutive phases: response, resilience and recovery, we give practical advice for the whole range of areas that modern DMMOs have to consider, including:
- Policy making and advocacy
- Product and service development
- Placemaking and community support
- [Internal] HR & Business operations
- Research and intelligence, and;
- Marketing and communications
What you will find in the ECM Covid-19 DMMO Continuity Checklist:
- A deeper understanding of how the pattern of recovery will look - and which milestones to guide you in moving from one phase to the next
- Trends in place making, citizens’ expectations and the role of the DMMO that have been accelerated by Covid-19
- Examples of good practice carried out by DMMOs across Europe in supporting their cities through the Covid-19 lockdown
- Comprehensive recommendations for all aspects of DMMO operations
