TOPOSOPHY Placemaking & Marketing Agency

We are a placemaking and marketing agency. ‘Place’ aka 'topos' in Greek is at the core of our name and our perspective. This is why we always look at the big picture and study places as a whole, thinking of the impact and legacy of everything we do.

As trusted advisors for more than a decade, we enable our clients to remain well-versed and relevant, to identify challenges and opportunities, to connect in meaningful ways with their communities, stakeholders and wider audiences, and, finally, to thrive in a most competitive environment.

Combining forces from some of the industry’s most experienced researchers and analysts, strategists, marketeers, creators, designers and field experts, we work as one team to help places, organizations and brands to identify and comprehend market trends and best practices, evaluate their own capabilities, engage communities, plot their future strategies, and communicate through campaigns and activations that hit the mark. Our team has undertaken projects and delivered integrated solutions for clients in nearly 40 countries across four continents, always with flexibility, attention to detail and a strong sense of dedication to achieving tangible results. And we do this with both head and heart; as professionals who are constantly analysing and interpreting the major challenges that this world faces, making sure to place sustainable and ethical practices at the heart of everything we do.

Approach

Where we are now

We understand what your place, your business, and your market needs. We‘ve been in your shoes and we know the type of insights you need to make your plans come true. The first stage of our process is always to define where we are and what we have. Our research and critical analysis capabilities extend to various aspects of the tourism industry from overall tourism performance to market behavioural intelligence, a place’s or business digital presence assessment, and your brand audit. We’ve got the tools and we deliver those critical insights to enhance the effectiveness of future marketing activities and development projects.

Where we want to be

Planning ahead, based on solid research, is how your place, your business or organisation can compete effectively and thrive. Our research insights become opportunities as we develop concrete plans with clear, practical objectives and goals integrated into existing procedures and placemaking strategies. We produce accurate roadmaps grounded in reality, either for your place repositioning, your product or experience development, or your annual visitors increase, guiding the design of the most effective tactics to actually reach your targets.

How do we get there

We believe in actions and measurable results. Our hands-on experience and integrated strategic approach ensure that we do not limit our support to the delivery of concrete plans and recommendations. Following the most suitable channels selection and tactics design, we can support you all the way to their actual implementation to ensure the best possible use of your resources and the accomplishment of measurable results.

How do we measure success

We know that if you can’t measure you can’t manage. Constant monitoring and evaluation of development plans and marketing activities are essential to reach your goals and ensure that you sustain and increase positive results as well as your budget resources. Every move and decision you make in today's competitive environment needs to have justified, useful and measurable results. Our end-to-end processes and solutions are designed accordingly, driving our flexibility to adjust activities and ensure you achieve the greatest possible return on investment.

A Focus on Sustainability

At TOPOSOPHY, social and environmental responsibility are the cornerstones of our organisational ethos. We cultivate an inclusive, supportive work environment that prioritises the well-being of our team while embedding sustainability into every aspect of our operations. By minimising our environmental impact, fostering a skilled and diverse workforce, and empowering employees through decision-making, we ensure these principles guide our daily actions and long-term strategies.

Sustainable Partnerships

We partner with organisations and projects that align with our business objectives while driving positive change for society and the environment. Through active participation in industry discussions, collaborations with like-minded organisations, and work on initiatives that champion ethical practices, we amplify collective impact across tourism, place development, marketing, and events.

Key partnerships include our membership in the Global Sustainable Tourism Council, our collaboration with the Travel Foundation on Scotland’s climate response, and our involvement in the Future of Tourism Coalition and UNWTO Affiliate Membership. By sharing best practices and leading by example, we contribute to a sustainable future for our industry.

Community Engagement and Social Sustainability

We place communities at the heart of our consultancy projects, ensuring inclusive engagement throughout the project lifecycle. By aligning with local values and creating meaningful opportunities for participation, we empower communities to shape their futures. From public consultations to on-the-ground initiatives, we provide multiple channels for dialogue, ensuring that our projects deliver lasting social benefits and reflect the priorities of those they serve.

Sustainable Environmental Practices

Environmental sustainability is a core commitment at TOPOSOPHY. We work to minimise our environmental footprint both in our head office—through waste reduction, energy and water conservation—and across our remote teams. We prioritise virtual consultations, meetings, and presentations to reduce travel whenever possible, demonstrating our dedication to improving environmental performance in all aspects of our work.

Empowering Local Economies

Our strategies are designed to ensure the equitable distribution of economic benefits, fostering growth and enhancing community well-being. We actively encourage clients to implement measures that contribute to local socio-economic vitality. Wherever feasible, we source materials and expertise locally throughout the project lifecycle, reinforcing our commitment to supporting local economies.

EDI and Fair Work Practices

We embrace diversity, respect individuality, and promote equality across our operations. Through our EDI policy and Fair Work First approach, we uphold fair pay, foster transparency, and ensure that every member of our team is treated with respect and given equal opportunities. We are committed to eliminating discrimination, adhering to the standards of the Equality Act 2010, and ensuring fairness in every aspect of our work. Our dedication to equality, diversity, and inclusion extends to our collaborations and partnerships, holding all associates to the same high standards.

Our Team

Our team of skilled associates from a range of diverse backgrounds share our common vision and values. While our skill sets and resumés may differ, we are all united in our understanding of people and community, and how they interact with spaces and places. Get in touch with our Research or Marketing team and let's discuss how we can put our expertise at your service, and don’t forget to check our careers page for new career opportunities at TOPOSOPHY.