Our approach is based on thorough research, benchmarks from leading global cities, and extensive consultations with Glasgow’s residents and the industry to ensure their voices are properly reflected in the final output. We will be working closely with Glasgow Life and its key partners (VisitScotland, Scottish Enterprise, Greater Glasgow Hotels Association and Glasgow’s Leading Attractions) with support from Glasgow Airport, who are leading on the formulation of the new Plan.
This is our second time working with partners in Glasgow. During 2019-2020, we were pleased to work with Glasgow Life on reviewing and refreshing Glasgow Tourism and Visitor Plan 2017-2023, reflecting local ambition and the strength of the city’s distinct cultural assets, in line with national tourism policy priorities.
Our recommendations had two guiding principles at their heart: sustainability and shared responsibility (a team approach, collaboration and active industry participation). The project gave us a thorough appreciation of Glasgow’s biggest tourism assets, and what could be done to leverage these more effectively in the future.
As the city looks ahead, a wider variety of actions is now needed to support Glasgow as a world-class sustainable tourism, events and conference destination, and we are honoured and excited to be part of this strategic work again.
What we are doing:
- Analysis of policy frameworks, actions and progress to date
- Benchmarking review of global best practice
- Interviews and workshops with decision makers
- Citizen, youth and industry consultations
- Strategy to 2030 and Action Plan
- Integrated actions on sustainability and inclusion
- Governance recommendations
We are proud of our work in Scotland, having delivered a number of strong projects and plans including the Scotland Outlook 2030 Action Plan, National Tourism Recovery Recommendations, Destination Net Zero Action Plan, Edinburgh 2030 Tourism Strategy and several others. Read more about our work in Scotland here.
