In collaboration with Mastercard, TOPOSOPHY organised the second edition of Around the Table, a groundbreaking culinary 3-week event in Athens, where 40 beloved restaurants curated custom menus, each inspired by Greek cuisine and crafted with locally sourced seasonal ingredients. Around the Table offers Mastercard cardholders an exclusive opportunity to enjoy 40 tailor-made menus and 3 priceless experiences highlighting Greece's diverse flavors.
Establish 'Around the Table' as a flagship event for Mastercard, reinforcing the brand's commitment to sustainability.
Showcase the versatility and creativity of sustainable cooking techniques, encouraging food enthusiasts to celebrate the tradition of sharing.
Increase brand awareness and recognition among young food enthusiasts, emphasizing its association with culinary passion.
Increase engagement and loyalty among Mastercard cardholders by providing them with exclusive access to unique culinary experiences.
Generate positive media coverage and social media buzz around 'Around the Table,' amplifying the message of sustainable dining.
Measure and track key metrics to demonstrate the tangible outcomes and effectiveness of the sustainable gastronomy concept.
Around the Table aligned with TOPOSOPHY's mission to promote sustainability while celebrating the culinary scene in Greece. By offering sustainable menus and experiences, we aimed to show that sustainability doesn't mean compromising the quality of food and entertainment.
Key elements of the project included:
3 weeks filled with deliciousness in an immersive urban journey
40 beloved restaurants in Athens with 40 tailor-made menus
3 physical experiences with popular restaurants in Athens
360° dedicated marketing campaign in coordination with all partners and sponsors
The event concluded with enthusiastic local participation, surpassing set targets and affirming the success and community engagement of 'Around the table's' second year. This resounding achievement underscores the enduring impact of sustainable gastronomy and the event's integral role in fostering culinary appreciation.
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