Building upon the success of previous collaborations, this landmark report takes a deeper dive into meaningful KPI design with practical applications and real world case study examples to support and empower DMOs to broaden their positive influence, measure their social impact and communicate their value contribution for the neighbourhoods, cities and regions they serve. 

Designed to inspire DMOs to reframe their role through the purpose-driven lens of social and community well-being, this white paper provides a practical framework for social sustainability. 

Informed through our Strategy & Research work with cities and destinations around the world, we have identified eight Impact Themes with four KPI examples and four practical actions deliverable for each. We have provided an overview of measurement methodologies using a mix of traditional and emerging technologies and have provided guidance on how DMOs can communicate their positive contribution for people and for places.

CityDNA and TOPOSOPHY unpacked the topics and themes raised in the report 'Redefining Success: How DMOs can Drive Social & Community Well-Being' in an online webinar on Tuesday, May 7th. The webinar delved into meaningful KPI design with practical applications and real-world case study examples, aiming to support and empower DMOs to broaden their positive influence, measure their social impact, and communicate their value contribution for the neighborhoods, cities, and regions they serve.

Get in touch should you wish TOPOSOPHY to support your city or destination on the journey towards social sustainability.