A carefully selected roster of 40 local restaurants embraced the concept of locality, designing unique menus that celebrate Greek cuisine with fresh, seasonal ingredients sourced from nearby suppliers. For Mastercard cardholders, 'Around the table' provided exclusive access to 40 specially crafted menus and 4 unique experiences that highlighted elevated traditional dishes.This year, special attention was given to engaging the youth audience, with many restaurants creating shareable menus that encouraged social media interaction and fostered a sense of community as young diners came together to enjoy and celebrate Greek cuisine.

Highlights of the Project Included:

• 3 Weeks of Culinary Exploration: An immersive journey through Athens, offering a diverse range of delicious dining options.
• 40 Local Favorites: A handpicked selection of 40 esteemed restaurants in Athens, each presenting a unique Greek menu.
• 4 Exclusive Dining Experiences: Hands-on culinary experiences at celebrated restaurants across Athens.
• Comprehensive Marketing Strategy: A 360° campaign executed in collaboration with all partners.

The event concluded with strong local engagement, highlighting the continued interest in 'Around the table' during its third edition. June’s edition successfully reinforced the importance of sustainable gastronomy and affirmed the event’s role in celebrating and enhancing culinary experiences within the community.