PLACE MARKETING AND BRANDING

PLACE MARKETING & BRANDING
BLOGGER OUTREACH PROGRAMS
EXPERIENCE DESIGN

CREATING MEMORABLE EXPERIENCES

Whatever they’re buying, consumers are increasingly influenced by each other rather than the messages that big brands feed them. Therefore it’s essential to give them the type of surprising and delightful experiences that are instantly memorable and shareable. Today, people want to experience how a place or a brand feels, taste, smells and appears. Brands that stand out through experiences are rewarded with better engagement and conversion rates.

Designing all touchpoints along the brand will make the difference between a good service and an excellent service! Maybe you have a cute logo or catchy slogan, but in the end customers will remember experiences as the core essence of your brand and tell others about it.

This is where the concept of ‘experience design’ comes in, and as a manager of the visitor experience, it’s the DMO’s job to facilitate the creation of ‘touch-points’; moments when the visitor will interact in a meaningful and fulfilling way with the destination and its people.

WHAT CAN WE DO FOR YOU?

EXPERIENCE DESIGN

Designing the 'perfect day for your visitors'

By designing the ‘perfect day for your visitors’, you can use touchpoints to create memorable experiences for your clients, thus increasing engagement and loyalty. First we help you to work out how your visitors think, what you can do in order to fulfil their aspirations from your destination and finally, add the “secret ingredient” for true customer satisfaction


We do this with a five-step process:

  • Improvement: how to enhance the customer experience in order to motivate your clients to engage with your brand?
  • Involvement: how to properly involve your visitors by giving them a meaningful task?
  • Learning: how can your visitor expand his/her knowledge?
  • Emotion: how can emotional moments be produced?
  • Change of Life: what situations will deeply touch your visitor and therefore, change his or way of thinking?

In the end, you have designed the “perfect experience” for your clients. They will remember their experience with your brand for a long time and will thank you with their loyalty!

THE PROCESS

How do we implement “Experience Design” into your destination or brand?

  • Personalised workshops for new product creation 
  • Experience / brand-orchestration under the tourism masterplan for your region
  • Idea-workshops for excellence in tourism products and services 
  • Creation of a Service-Blueprint to perfect all touchpoints along the customer journey

HEY THERE!
I’M YOUR HERO!

Please ask me a question and I’ll fly back to you.

THANK YOU!

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