DESCRIPTION

PROVIDING STRATEGIC CONSULTING SERVICES

TOPOSOPHY was asked to offer their strategic consulting services to the regional authority of Helsinki (made up primarily of the municipalities of Helsinki, Vantaa and Espoo) in order to enhance the joint marketing efforts and collaboration of the municipalities and support them in the development of their regional tourism marketing strategy and enhance cooperation with the local tourism industry. 

OBJECTIVES

CREATING A REGIONAL MARKETING STRATEGY

Enhance the awareness and promotion of Helsinki Region as a tourist destination in international markets
Promote visitor experiences at regional level
Support the regional marketing strategy and create competitive advantages for the Helsinki Region. 





DELIVERABLES

OUTPUTS

A full day strategic consultation workshop including delivery of presentations focused on effective marketing collaboration methods, step-by-step strategic approach to partnership building. Qualitative and quantitative research on the regional tourism product, regional cooperation frameworks and existing regional marketing activities and an analysis of selected case studies on regional tourism marketing and joint marketing initiatives

A keynote presentation addressed to local tourism suppliers

Tourism leaders from the representative municipalities of Helsinki Region were presented with a framework for effective marketing collaboration in tourism as well as a step-by-step strategic approach to partnership building.

During a full day consultation workshop the regional municipalities’ tourism leaders were also provided with a global perspective through an analysis of the latest trends shaping the global tourism and travel industry and the situation faced by destination marketing organizations. Through a thorough analysis of best cases models from around the world and analytical discussions on joint marketing partnerships, participants were presented with fresh ideas on joint tourism marketing as well as a strategic approach on how these could be better developed through effective regional partnership and in cooperation with the private sector.

Presentation / workshop delivery to local stakeholders

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