DESCRIPTION

abouTourism destination consultants were asked by the AGT Communication Group / Future Places consortium to collaborate on the technical organization and delivery of a strategic workshop focusing on the tourism development and promotion of the Yakutia region, Russian Federation.
This practical workshop was part of a larger 3 day promotional tour organized in Yakutia with representatives from national and regional tourism and cultural public authorities, tourism industry, national and international media, international travel specialists and national/ regional tourism and communications experts.


OBJECTIVES

The main objective of the workshop was the identification of key opportunities for tourism development and promotion for Yakutia as a Russian and an international tourism destination.


DELIVERABLES

  • Provided technical advice on the workshop’s content and structure
  • Delivered a keynote workshop presentation analyzing international tourism trends & industry implications and a strategy building approach for marketing Yakutia as a destination
  • Participated in strategic round table discussions
  • Delivered strategic recommendations

AREA OF EXPERTISE

  • B2B Marketing
  • Travel trade workshop organization

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