DESCRIPTION

Under the coordination of ABOUTOURISM and within the framework of the City of Athens’ development and tourism promotion action plan, the City of Athens Convention & Visitors Bureau (ACVB) reached a cooperation agreement of strategic importance with the European Tour Operators Association (ETOA) to highlight Athens to the international tourism market.
Under the project management of ABOUTOURISM Destination Consultants, a series of destination focused annual B2B workshops under the name “Travel Trade Athens” have been held. The structure of the event includes: 
Three-day stay in Athens during which MICE & Leisure buyers and journalists participate in fam trips and site visits in order to get acquainted with the full portfolio of tourism products, the competitive advantages and the Unique Selling Points of metropolitan Athens as a tourist destination.
Organization of pre-scheduled appointments between local suppliers and the hosted buyers.
Organization of an International Summit for local suppliers with the participation of key international industry leaders



OBJECTIVES

The effective presentation and promotion of the tourism product of Athens & Greece to top international buyers.
The development of professional ties between the local tourism industry and tourism professionals from the Greek capital’s international target markets.
The emergence and establishment of Athens and Greece as the primary travel destination in the international tourism market with actions highlighting the comparative advantages of the city and the high level of service it can offer to its visitors.



DELIVERABLES

2013
180 Delegates 
1400 Individual Meetings
120 Athens Suppliers 
60 International Buyers 

2014
260 Delegates
2200 Individual Meetings
170 Suppliers from all over Greece
85 International MICE & Leisure Buyers
+35 Top International Media & Travel Bloggers

A job well done…
“Travel Trade Athens was the first time we have worked with ABOUTOURISM. Much of the success of this event was down to the quality of their project management and leadership in developing the concept of a workshop in situation. We very much look forward to working with them again.”
Tom Jenkins, Executive Director of the European Tour Operators Association (ETOA) 



AREA OF EXPERTISE

  • B2B Marketing
  • Travel trade workshop organization

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