The professionals who work in the country’s tourism industry and public sector agencies, (not to mention the residents of its towns and cities) are rightly proud of the country’s heritage and its dramatic landscapes. We’ve always found a great willingness to share this with visitors while ensuring that Scotland’s environment and communities aren’t adversely affected by the negative impacts that tourism can bring.
That’s why throughout the past five years of work in the country, we’ve always made a point of listening to diverse points of view, sharing the best global practices and using our 10+ years of experience and creativity to build consensus that leads to collective action.
So, what exactly have we been doing there?
A major urban tourism strategy: We’re credited with ‘changing how Edinburgh city thinks about tourism’. In January 2020, following an in-depth study on the future of the city, we presented an urban tourism strategy like nothing the city has ever seen before.
A detailed national tourism action plan: Extensive consultations and a rigorous process of project selection and development led by TOPOSOPHY, resulted in a detailed National Tourism Strategy Action Plan, launched in March 2020. Discover it here.
A practical guide to the collaborative economy: We helped to make sense of a fast-moving sector, explore key trends and explain how Scotland could get the most from the collaborative economy, while balancing this with smart regulation.
A plan to connect city, coast and countryside: Scotland’s largest region offers the truly authentic Scottish experience, with plenty of room to roam. We helped VisitAberdeenshire to form a common vision around the region’s tourism priorities for the years to come.
An inspirational start to industry events: We’ve enjoyed sharing global trends and inspiring ideas that spark new business opportunities delivering keynote presentations at major B2B tourism conferences around Scotland. We now do the same online too!
A strategy to unite four neighbouring city regions: Collaboration works best when partners share common goals and are united around getting things done. Our Tay Cities Tourism Strategy brought together Angus, Fife, Dundee, Perth and Kinross to define their common strengths and work on ways to increase the length of visitor stays and spend within these four attractive, neighbouring regions.
A workshop to define common goals: Opportunity Northeast provides significant support to projects in Northeast Scotland that will help the region to reach its full economic potential. Together with VisitAberdeenshire, we reviewed the region’s tourism priorities and helped set up a common agenda for action.
A guide for collective action in Glasgow: Scotland’s biggest city aims to become established as a leisure destination in its own right. We reviewed the city’s recent performance and guided tourism stakeholders on boosting the city’s impressive assets and international reputation.
A new vision for managing and marketing Scotland’s capital: Edinburgh has seen many of the successes of urban tourism in recent years, and many of its challenges too. Aware that the city needed a new model for delivering on the city’s ambitions, we provided Marketing Edinburgh and partners with a full transformation and business plan.
A national recovery plan to help Scottish tourism rebuild and prosper: From March to July 2021, we carried out extensive consultations with tourism stakeholders from across Scotland and supported the process of selecting projects that would be truly transformational for the country’s tourism sector in the longer term.
All these diverse projects have required the implementation of a range of services and solutions. See some of them below and contact us to discuss what TOPOSOPHY can do for you:
Analysing multi-sector consumer trends and global travel trends.
Identifying and sharing global best practices.
Analysing local, regional and national tourism performance.
Developing in-depth tailor-made recommendations.
Action plan development
Development of KPIs and measurement systems
Keynote conference presentations
Focus Groups and High-Level working groups
Policy and planning meetings with elected representatives and officials
Interviews with global experts
Financial proposals and business planning
Report and presentation design
Project concept development
As we reflect on the last five years of our work in Scotland, we are proud to have played a part in turning local, regional, and national ambitions into action. With our diverse range of projects and solutions, we have contributed to the growth and development of Scotland's tourism industry, which showcases the country's rich and varied landscapes and people. At TOPOSOPHY, we believe that our continued work in Scotland and beyond will help to shape the future of destination management and marketing, and we are excited to see what lies ahead.
