PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)
Are you working for a tourism board that’s trying to figure out its next-gen strategy? Looking to sort the Millennial myths from the hype? Welcome to Toposophy’s free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism Analyst explains the basics of understanding Millennials and ensuring that your place branding and management strategy is in tune with this new generation of consumers.