20 MILESTONES FOR 2018

In 2018 we took TOPOSOPHY to new heights, preparing major events, publishing papers on new areas of growth in destination development and supporting our clients with insights and advice that will help them face the coming years with confidence. We’re proud to share with you our 20 Milestones for 2018, and wish you a happy and peaceful holiday season.

1

WE STARTED THE YEAR IN STYLISH SURROUNDINGS

We joined the Edinburgh Tourism Action Group at the University of Edinburgh’s very grand McEwan Hall, to present our pioneering paper ‘The Collaborative Economy and Scottish Tourism’. Later that year the Scottish Government acted on our recommendations, setting up an Expert Advisory Panel.

2

WE OPENED UP ATHENS RESTAURANT SCENE TO AN EVEN BIGGER AUDIENCE

For the third year running, we set up, promoted and managed Dine Athens, the city’s highly-successful restaurant week. TOPOSOPHY manages the full event delivery for this event, held in February each year. The 2018 edition beat new records, with 20K+ customer covers and 42K+ impressions. The event helps connect new audiences to the full diversity of Athens’ dining scene, delighting diners and boosting businesses across the city.

3

WE GAVE CLARITY TO THE DEBATE ON THE COLLABORATIVE ECONOMY

In 2018 public discussion surrounding the collaborative economy and its impact on cities got louder. We were one of the first companies to recognise the potential impact of private accommodation on cities, and for several years we have worked with HOTREC to educate legislators about the need for a level playing field and protection for consumers. Our HOTREC policy papers are available for all.

4

WE SHARED EUROPE’S TOP DESTINATION MARKETING TRENDS WITH GLOBAL AIRLINES

The world of destination marketing never stays still, but keeping track of rapidly changing trends, and pulling out practical insights for our audiences is what we do! In March we shared our view on Europe’s top destination marketing trends with airline representatives from around the world at the annual summit of the Athens International Airport Group.

5

WE DESIGNED A DESTINATION MASTERPLAN FOR SUCCESS IN SCOTLAND

In March we presented our strategy for Aberdeen & Aberdeenshire, a region of Scotland that is due to see considerable tourism growth in the coming years. In the next two years, Aberdeen is due to see the opening of a major new exhibition centre and cruise port. VisitAberdeenshire are keen to help the wider region benefit from the expected growth in arrivals and with our strategy we’ve helped them to plan for exactly that.

6

WE CREATED THE WORLD’S FIRST-EVER REPORT ON THE BIG BUSINESS OF MEAL SHARING

Thought the ‘home restaurant’ didn’t amount to much in terms of business? Think again! Meal sharing is actually booming, with a massive range of platforms combining home dining, food tours and takeaway services around the world. It’s an exciting time to be in food and tech, but it also raises questions around food safety and consumer protection. We shed light on all this with our HOTREC report on the Big Business of Meal Sharing, presented at the organisation’s General Assembly.

7

WE PRODUCED A PRACTICAL GUIDE TO MANAGING TOURISM GROWTH IN EUROPEAN CITIES

All indicators are pointing to tourism growth, and managing it effectively has become a key task for destinations of all sizes, no matter whether they’re currently suffering from ‘overtourism’ or not. In June we released a highly practical Toolbox on Managing Tourism Growth in Europe, as part of role of official industry partner to European Cities Marketing.

8

WE BROUGHT INSIGHTS AND FRESH THINKING TO THE GREEK TOURISM SECTOR

International tourism arrivals have risen across Greece, with the country’s tourism sector playing a leading role in the country’s broader economic development, and we’re proud support this process. This year we shared our insights on global and local tourism trends with industry leaders at HORECA, regional authorities of Western Greece at Patra, and with "Captain Vassilis and Carmen Constantakopoulos Foundation” at Costa Navarino.

9

WE SET THE SCENE FOR A NEW THEMATIC ROUTE

In July, we completed a series of projects related to encouraging more domestic and international visitors to explore the significant destinations of Central Greece. We worked closely with DIAZOMA Association and the Region of Central Greece and presented preliminary results at Halkis and Elefsina. Finally, we put forward a set of tools (three-year strategy for tourism success, brand identity, travel trade route) to boost early governance, product development and marketing of the new Nature & Culture Route of Central Greece.

10

WE TEAMED UP WITH THE DUTCH DESTINATION KNOWLEDGE NETWORK

When it comes to tourism in the Netherlands, it’s not only Amsterdam that’s dealing with a steep rise in tourist arrivals. Other Dutch destinations are in the same situation, so in July we partnered with the Knowledge Network Destination Netherlands to set out a new strategic vision for Dutch DMOs and help guide them through tourism growth, which we’ll be doing through a process of workshops, individual consultations and analysing international best practice.

11

WE DISCOVERED MORE ABOUT THE DYNAMICS OF THE LGBTQ MARKET

In July, we watched with pride as Peter Jordan, our Head of Insights published a Handbook on LGBTQ Tourism in Europe, with the European Travel Commission. Bringing valuable consumer data, case studies and practical recommendations on LGBTQ destination marketing and management, the Handbook is useful for all who are curious about this dynamic segment.

12

WE PRODUCED THE BIGGEST FOOD FESTIVAL THAT ATHENS HAS EVER SEEN

Years in the making and prepared with enthusiasm (and a lot of late nights!), TOPOSOPHY was the driving force behind Taste of Athens, held from September 30 to October 2. This pioneering event brought over 6,740 visitors to an event ground that was home for 3 days to 10 top chefs and 30 top lifestyle brands. Taste of Athens 2019 is already in the making and we’re already hungry for more!

13

WE STARTED ON A STRATEGY TO CAPITALISE ON A UK CULTURAL ICON

In September the UK cultural scene saw the opening of the V&A Dundee, a stunning new design museum on the waterfront in the city of Dundee. Just one month later TOPOSOPHY was commissioned by the region’s tourism authorities to design a the Tay Cities Regional Tourism Strategy to help tourism suppliers in the surrounding region to capitalise on this major new asset, as well as a major new funding package. Having designed a strategy for success in Aberdeenshire, we were delighted to get involved!

14

WE ESTABLISHED ANOTHER INFLUENTIAL PARTNERSHIP

In the third quarter of 2018, several different fields of potential synergies were identified with Marketing Greece - a unique partnership between private sector entities aiming to contribute to the support and promotion of Greek tourism - including destination marketing, social media campaigns and events.

15

WE MOVED INTO AN OFFICE WITH AN INSPIRING VIEW

In October the core team of TOPOSOPHERS moved to a stunning location in downtown Athens, and one that combines the truly ancient with the thoroughly modern. Our shiny new offices have a wonderful view of the Acropolis, the ancient monument that sits against a constantly changing skyline and overlooks a city in permanent transition. We love our view and we hope you do too!

16

WE FACED FACTS WITH A DAZZLING NEW TOURISM EVENT

At TOPOSOPHY we like to bring practical recommendations to our audiences that will make a difference to their business and help them to learn people who’ve been putting this into practice. In October we made this happen with a spectacular event ‘Tourism in Transition’ in Athens. The setting for the event was the annual conference of the Greek Tourism Confederation, SETE, who were delighted with our approach to combining a professional production with practical knowledge.

17

WE LOOKED INTO THE FUTURE

What will be the global megatrends that will shape tourism ten years from now? What are the issues that will most affect city tourism, and how could tourism grow in a historic city such as Edinburgh and still be sustainable? In November we partnered with the Edinburgh Tourism Action Group (ETAG) to carry out Phase One of the city’s 2030 tourism strategy. In the coming months, we’ll be carrying out a profound analysis of tourism trends, international standards in destination management and giving recommendations for the strategy to come.

18

WE TOOK A CLOSER LOOK AT THE CURRENT SITUATION FOR EUROPEAN DMOS

The more city authorities understand the broad value of visitor economy, the more DMOs are required to generate quick wins for local communities through their own policies. In November, we revisited these topics in Amsterdam, while talking to City Marketing Masterclass participants about the Manifest on the future of DMOs that we prepared for European Cities Marketing

19

WE COMPLETED 2018 WITH A TASTY POLICY REPORT

With Dine Athens and Taste of Athens on board, we were given a great chance to reflect on the future of food tourism. The Intelligence Institute of Greek Tourism Confederation (INSETE) is keen to explore what it takes to strengthen linkages between the agrifood industry, gastronomy and the tourism sector in Greece. The report will be published early in 2019, and we’ll make sure to share it with you!

20

HERE’S TO OUR TOPOSOPHERS

Ahead of another exciting year, the results of our efforts pave the way for more ambitious avenues. It is a process during which each one of us and the sum of our parts reflects on values, faces facts, and learns new lessons. Whatever the twists and turns in 2019 for places, communities and visitors, we look forward to interacting with you across different channels and networks. Until then, TOPOSOPHY sends you the warmest wishes for a happy holiday season!

Want to know more about what we’ve been up to? Don’t forget to stay up to date by following us on Facebook, LinkedIn and Twitter or ask us a question anytime at info@toposophy.com!

Finally, to everyone who has followed and supported our work, please accept our warmest wishes and season’s greetings. Join us, as we continue onwards and upwards for 2019!

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