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THE POWER OF PERSUASION: HOW TRAVEL INFLUENCERS CAN BECOME A DMO’S NEW BEST FRIEND

Energetic, dynamic, imaginative and flexible. increasing numbers of travel brands are discovering the value of building long-term relationships with travel influencers, and tapping into their...

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TOPOSOPHY IN WORLD TRAVEL MARKET 2015

Looking forward to a series of great events

Though we have lived and breathed WTM for many years, the build up to the beginning of November is always the best period for professional reflection and a thorough appreciation on ongoing...

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THE WHOLE PLACE, NOT JUST THE DESTINATION

Are you wondering where the name ‘TOPOSOPHY’ comes from? Viewing a destination through a narrow lens, it's easy to fall into the trap of presenting a destination in terms of its tourism activity...

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Film Tourism & Destination Marketing

Film-induced tourism is one of the fast growing sectors of the tourism industry and this is something that both the UK and New Zealand know very well. James Bond on VisitBritain's Service On Global...

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Top Factors Influencing Destination Choice

International survey: 4 decisions out of 10 prompted by friends & relatives’ recommendation We have all realized by now the power of reviews. It is probably a natural shift driven by the information...

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